Shoprite Recalls Breakfast Cereals over Misleading Nutritional Claims

By: Jane Chimchere 
April 11,2025

Shoprite has voluntarily recalled all Cereal brands manufactured by Heartland Foods , after authorities in South Africa and Malawi found misleading nutritional labels, affecting when and how consumers with health conditions eat them. 

According to a press statement released by the Competition and Fair Trading Commission (CFTC) on April 11,2025,Shoprite Group has initiated a voluntary recall of various products. 


Following concerns about inaccurate nutritional labelling. The recall stems from a notifications by the National Consumer Commission (NCC) of South Africa , which highlighted concerns in the nutritional content, particulary sugar levels. 


The CFTC noted that while no complaints lodged so far, the products may pose a risks to consumers with health conditons such as diabetes due to undeclared higher sugar content. 


Hearland Foods , the manufacturer of the affected cereals acknowledged the issue and has confirmed that they are reviewing and retesting the products with independent labs. 

"The recall was undertaken due to inaccurate nutritional labelling on the products by the manufacturer." said ShopRite in a statement dated 
April 11,2025.

"The products do not provide the nutritional benefits as claimed on packaging." read a media statement from NCC of South Africa. 

This voluntary recall underscores the importance of transparency in food labelling and consumer safety. 

"We are encouraging all consumers who may have purchased the subject product to report through our toll -free line or Whatsapp." Stated Lloyds Vincent Nkhoma CEO of CFTC. 

While no illnesses have been reported, the proactive response from ShopRite and Heartland Foods reflects how dangerous the cereal  recalled can cause h
Serious health problems to the people with underlined conditions . 

The CFTC has assured Malawians that it remains vigilant and closely monitoring the situation to ensure  consumer protection. 

In a related move the National Consumer Commission in South Africa emphasized the need for manufacturers to maintain rigorous quality assurance practices , warning that, 

"Any form of misrepresentation on packaging is a violation of Consumer rights." 

The broader regulatory stance may prompt further audits of imported food products across the region. 

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